Profit Margin Calculator
Find the selling price needed to hit a target profit margin on a product.
Estimates only — not professional financial, medical, legal or engineering advice. Read full disclaimer.
Calculating...
Result
Fill in the form and click Calculate to see your result here.
How it's calculated
Selling Price = Cost Price ÷ (1 − Desired Margin %). Profit = Selling Price − Cost Price. Markup % = Profit ÷ Cost Price × 100.
Example
Example: Profit Margin Calculator
Inputs
- Cost Price: 50
- Desired Margin Percent: 30
Outputs
- Selling Price: 71.43
- Profit: 21.43
- Markup Percent: 42.86
This example uses typical sample values. Adjust the inputs above to see how the results change for your own numbers.
About this calculator
The Margin Calculator works backwards from your cost price and a desired profit margin percentage to tell you exactly what selling price you need to charge, along with the resulting profit and markup percentage.
Frequently Asked Questions
Divide your cost price by (1 − 0.30). For example, a $50 cost item needs to sell for about $71.43 to achieve a 30% margin - the calculator computes this instantly for any cost and margin.
No, margin (as a percentage of selling price) can never reach 100% because the selling price always includes the cost; this calculator caps the input at 99% to avoid division errors.
Yes, alongside the required selling price, it also reports the equivalent markup percentage so you can compare both pricing perspectives.